Have you seen those people who do not have a very voluminous false eyelash region? Well, this has been a source of discontent with the female public – and males too, over the years.
With the arrival of false eyelash extensions, this situation has been resolved, being very helpful for these people to invest more in their aesthetics and satisfy their desires.
Although the market is already competitive due to the fact that beauty salons and also independents already offer the service, if you provide a more qualified service, you will have a better chance of opening up a field in the sector!
Now, if you are interested in investing in this micro-niche of beauty, we show you how to start a false eyelash business successful extension with the highest quality possible. Take note!
How To Start An Eyelash Extensions Business – A Detailed Guide
The lash extension section of the fashion industry has really come a long way from its early days when lash extension options were limited. Nowadays, manufacturers in the industry have developed lashes beyond the usual J, C, and D curls, they now offer a plethora of options for customers. The trend that seems to prevail in the market right now is that companies are now making lighter and thinner lashes.
The new trend now is a volume with the true brown hue, but violets, purples, and blues are known to have popular acceptance among customers. Aside from colors, one of the biggest challenges for this industry is people with allergies.
Therefore, manufacturers are seeking to develop new false eyelashes that are irritation-free. On top of that, the industry can look forward to lighter lashes with softer fibers. There are different types of lashes in the industry and they include Cluster Lashes, Strip Lashes, etc., made from raw materials such as animal, human or synthetic hair to name a few.
These lash extensions have increased in demand in recent years with projections of up to $1.68 billion at an approximate CAGR of 7%. Innovations in cosmetic product lines, coupled with the demand for luxury eye makeup, have caused the demand for false eyelash extensions to continue to rise over the years.
The ever-increasing number of working professionals who are highly conscious of their white-collar appearance, and improved technology that makes larger quantities of lashes manufactured in a shorter time are part of the reason for the high demand.
Strip lashes are taking a major part of the market with about 57% market share in 2017. On the other hand, individual lashes are anticipated to rise at a faster rate of about 6% within the forecast period. The raw material used also affects how false eyelash extensions are purchased.
Synthetic hair, for example, dominated the market in 2017 with around 60% of the total market share, and this percentage is expected to increase within the forecast period. There are both handmade and machine-made false eyelashes, with the machine-made segment taking a larger share of the market, handmade false eyelashes are expected to increase between 2017 and 2022.
False eyelashes are separated into store-based distribution channels and non-store distribution channels, and false eyelashes are segmented into supermarkets, pharmacies, cosmetic stores, etc. In all of these distribution channels, store-based channels get the largest market share.
Market research and feasibility studies
- demographics and psychographics
The demographic and psychographic composition of those who usually use eyelash extensions is mainly made up of women between the ages of 18 and 34. Eyelash extension is considered part of a wide range of beauty products that women love to use to enhance their appearance.
Just like lipstick or other cosmetic products, false eyelashes seem to rank at the top of the overall look a woman can go for. Some prefer to use a lash extension to enhance their appearance, while others who lack a generous amount naturally may use this as a way to compensate.
The cosmetics industry is a very broad industry, as looking beautiful is one of the main interests of most women around the world. So, setting up her false eyelash extension kiosk in a beauty salon, if she doesn’t already have one, would go a long way in starting her career.
To the extent that the focal age demographic for this type of business is pegged at 34, women who are well above 34 are still wearing lash extensions. Another place apart from beauty salons where you can offer your false eyelash extension services is spas, where people come to have a full-body pampering experience.
List of niche ideas within the lash business that you can specialize in
You can choose to sell a certain brand of lashes. Many women prefer very specific brands and will go the extra mile to get them. You can decide to work exclusively for the fashion industry, frequenting fashion shows and helping to beautify female models with your exclusive brand of false eyelash extensions.
You might focus on home service options if you have clients who would rather you come get their lashes done at home, rather than have them go to a salon. Another way to carve out a niche for yourself is to focus on making these lash extensions available to both stores and facilities that don’t need them. You can be a distributor of a particular brand or you can distribute several brands.
Due to the fact that some women are allergic to the glue used to fix the lashes, many brands have been designed to address this problem. What you can do is specialize in making these custom lash extensions available to those who are allergic to regular ones.
Another way to create a niche for yourself may be to train lash artists or estheticians across the country in this beautiful craft. On top of that, if you have the means, you can create your own eyelash extension brand, and invade and dominate the market.
The Level of Competition in the false Eyelash Extensions Industry
It is difficult to find an industry without competition. One of the main areas where eyelash extensions are prevalent is in beauty salons. You will usually find that the people who are going to do your pedicures and such, will most likely get their eyelashes done.
Therefore, sometimes the success of the lash extensions business is a direct relation to the success of the general cosmetic environment in which the lash extensions business is located. What this means is that if the beauty salon where the lash extension business thrives, then the lash extension business will thrive as well.
On the other hand, if the opposite happens, then there would be a decrease in the sales of eyelash extensions. There are cases where the lash extensions section of a beauty salon is outsourced so that you can have your lash extension stand in various stores across the country.
It goes without saying that the industry is very competitive even without a link to a salon. Due to the fact that training for this type of service can be fairly easy to come by, it creates space for a large number of lash artists to flood the market. Whoever intends to succeed in this profession would have to decide to fight for their own fair share of the market.
List of recognized brands in the industry
Some of these brands are;
- Bella Lash Extension
- Sugarbush Pro
- buzz eyelashes
- J.B. eyelashes
If you want to be taken seriously in this type of trading, you need to get some form of formal training. This may cost you a bit of money, because learning how to fix false eyelashes may not be as extensive as learning how to become a beautician. Once you have trained yourself to fix these lashes, the next thing would be to find a beauty salon to work at or set up your own shop dedicated exclusively to eyelash extensions.
Finding an established salon or spa to work with can be difficult, but this aspect of the trade is much cheaper than setting up your own shop. Setting up your own store involves hiring or leasing space, hiring staff, registering your business name, obtaining a license, etc. not to mention marketing and advertising.
Buying a franchise vs. How starting a false eyelash extensions business from scratch
Being known as the place to go for eyelash extension within your direct location can be pride. However, taking a service that operates as a singular component within a broader segment of the fashion and cosmetics industry and making it your main line of business can be a tall order.
However, if you overcome most of the challenges that will definitely come with starting a business from scratch; can stand out as a formidable force in the industry. However, to achieve this, you have many battles to fight to develop your entrepreneurial spirit and be able to generate profits for your business.
The positive aspects of operating a franchise could be in the ease with which the market is penetrated since the brand is already known and already has its own customer base. When dealing with a franchise, you have access to mentors and people who will guide you as you go, can tell you what they have done in the past that worked and can implement it in your own geographic location to achieve significant profit margins.
Possible Threats and Challenges You Will Face When Starting an Eyelash Extensions Business
The main threat to entering this business is from beauty salons, spas, and others, which already offer false eyelash extension services and may become major competitors. Convenience is a major selling point for many people, so your lash extensions business would have to be a strong competitor in the industry for people to patronize your store for this unique service.
Since many of their products would be made from raw materials that may come from countries such as India and Brazil, international economic restrictions can make it difficult to obtain and process these raw materials to obtain the final product.
This can affect the cost of the lashes, which in turn can affect the way you do business. Since the price of fixing a false eyelash can be a bit expensive, a collapse in the economic landscape can in turn affect the way people generate income, which as a result may make customers want to pay less for their service.
Once again, local and international labor policies can affect this type of business, since a good number of product lines in this sector are artisanal.
Additionally, environmentally sensitive organizations may raise concerns about whether or not the manufacturing process for these lashes is eco-friendly. These are very real threats to the lash extension business. But preparing for all of these threats can help you further maintain your competitive edge despite impending threats.
The best legal entity to use in this type of business
Depending on how to be, deciding to register as a sole proprietor, a private company, or a limited liability company may seem appropriate for different reasons. Assuming you want to run your false eyelash extensions business from home, or want to arrange for multiple residents in your neighborhood and want to have a business name to start with, a sole proprietorship would be great for such a business.
On the other hand, if you want to be a major player in the industry, if you are looking to have a suitable beauty salon that specializes in eyelash extension services, or if you want to extend your services into the fashion industry, then you may need something more professional to carry out your vision effectively.
Catchy Business Name Ideas Suitable for Your Eyelash Extensions Business
- flamingo lashes
- swan beauty
- orange flower cosmetics
- Pure Look Lashes
Below is a list of possible insurance policies for this type of business;
- general insurance
- business insurance
- workers compensation insurance
- professional indemnity insurance
Intellectual Property/Trademark Protection
This type of business does not attract any type of intellectual property or trademark protection. Except, of course, you are part of those who developed some special type of eyelash extension or some kind of glue that makes it possible for allergy sufferers to still be able to use eyelash extension, then you may need to trademark the invention. registered.
If you are a manufacturer of a particular brand of eyelash extensions, how to start a false eyelash business, then it may be necessary to protect your brand from illegal duplication. Apart from this, the industry enjoys a free service that leaves no room for any copyright infringements.
Is Professional Certification Needed to Run an Eyelash Extensions Business?
Proper training would help you succeed in this business, so no certification is required. Whoever needs to get into a business like this can simply learn how to place these tabs and once he is good at it he can start trading.
List of Legal Documents You Need to Run an Eyelash Extensions Business
Some of these documents are listed below;
- Certificate of incorporation
- Trademark registrations
- business license
- Business personal property tax (if required)
- Insurance policy
- Operating Agreement for LLC
- Articles of Association
- Business plan
- Employee identification number
Financing your lash extensions business
Below are some points or ideas that you can use to raise money for your Eyelash Extension business;
- Since this type of business may not be capital intensive, you can actually save over time and use the money saved.
- Selling a property is always a great option.
- Borrow from family and friends
- Bank loans
Choosing a location for your eyelash extensions business
As we have already discussed above, you can simply search for beauty salons and propose to the owner to outsource their eyelash extension services to your company. In this case, the salon location would be the location of your business. On the other hand, if you want to set up your own store, there are several factors to consider.
Setting up your store near a campus or women’s hostel would be one of the best areas for a business like this. For one thing, it would be directly accessible to those within your specific demographic. Usually, there are many such young women who want to look beautiful for some event, meeting, date, and the like. Also, locating your store in a residential area is another great option. The mothers and daughters who live there can constantly go to his store to get their eyelashes done.
The idea of going to a distant beauty salon can give them strong reasons to go to you, which is just around the corner. However, what will make this a very strong selling point is if you are very good at what you do because the moment you express any level of incompetence, they will not hesitate to go elsewhere with their business.
Setting up your store in a commercial district, a place where there are many passers-by and several companies with female workers is also a great idea. Having the store in a residential area or around campus seems to have more potential to attract business from your niche.
Technical and labor details
To keep a business like this running, you need a certain type of people;
- lash artists
- Executive Director
- Sales and marketing staff
- reception officer
The Service Delivery Process of the Eyelash Extensions Business
The process of providing services from an eyelash extensions company is very simple. The client simply describes the type of lashes they want or expresses how they want to look. The lash artist can suggest the best type of lashes to suit the style you’re going for.
Then, after choosing the appropriate lashes, the process of applying the lashes to the client’s eyelids begins. After application, the client is advised not to put water in the eyes until the glue is dry for a lasting effect.
Marketing ideas and strategies
- Attend beauty workshops and seminars to network with industry players and gain clients.
- Advertise on TV, radio, and fashion or lifestyle magazines
- Use marketers for strategic marketing approaches
Possible competitive strategies to win your competitors
One way to gain a competitive advantage over your competitors is to offer cheaper prices for your services while making money back from the volumes of outlets you have across the city. These outlets can offer services in beauty salons, spas, and supermarkets in your location.
In addition, beauty salons that offer their own eyelash extension services are part of your main competitors, offering them a deal that makes them accept that you operate this service from your store kills the competition directly because you are the one now selling their business in their stores, so they are no longer a threat to you.
Possible ways to increase customer retention
Nothing keeps a client like great work. What you want to do is create an effective service for your customers first and foremost. When customers are satisfied, they come back for more. Another way to build customer loyalty is to make promotional offers from time to time, organize giveaway contests, etc. This will inspire consumer engagement and eventually contribute to customer retention.
Strategies to increase your brand awareness and create your corporate identity
Here are some ways to increase your brand awareness;
- Your employees are required to wear name-brand clothing to the store on certain days.
- mouth to mouth
- Advertise on your own website
- content marketing
In conclusion, the best way how to start a false eyelash business is by offering a unique product and a great service. You need to find your niche market, which will be the key to building your business. The market that you choose should have a high demand and a low supply. You can always supplement the business by offering other services. If you already know what kind of business you want to start, you can start your online business right away. Once you build your brand name, you will attract more clients, and eventually, you will earn enough to quit your day job and start living the dream of running your own business!